Why study this course?
On this degree course, you’ll develop the practical and theoretical grounding you need and the management skills and contacts you need to fast-track your career. Delivered minutes from fashion-focused east London, you’ll study all aspects of fashion marketing and management – from buying and merchandising to product innovation and e-commerce.
More about this course
Taught in the creative heart of London, you’ll gain the practical, academic and business management skills you need for a successful career in fashion marketing. During the degree, you’ll study the key disciplines that underpin the global fashion industry, including retailing, management, marketing, e-commerce, buying, merchandising and product innovation. You’ll also be encouraged to explore your creativity and develop your own particular talents in relevant areas such as e-tailing, fashion business start-up, international retail strategy, customer relationship management and foreign languages.
Delivered by a committed team of fashion experts and business professionals who’ll share their years of knowledge and contacts within the industry, you’ll gain an understanding of the key principles of fashion marketing and business management. We regularly have guest speakers from the industry come and speak about working in the fashion business, current trends and issues, plus share their expertise with you.
From the study of core modules including fashion concepts and systems, and the fundamentals of management, you’ll go on to develop your knowledge of more specific aspects of the field such as fashion branding and communications and global issues in fashion marketing. You’ll also take part in a hands-on fashion project in your specific area of interest, helping you develop specialist knowledge while putting the skills you’ve gained into practice.
While you study, you’ll be immersed in the heritage, culture, entrepreneurship and creativity that makes London the most original of the world’s fashion cities. You’ll also have the opportunity to study a business course abroad thanks to our partnership with a number of international universities, as well as develop your hands-on experience through a business work placement in the UK.
Accreditation of Prior Learning
Any university-level qualifications or relevant experience you gain prior to starting university could count towards your course.
Modular structure
The modules listed below are for the academic year 2022/23 and represent the course modules at this time. Modules and module details (including, but not limited to, location and time) are subject to change over time.
Year 1 modules include:
Contextualising Fashion (core, 15 credits)
Frameworks of Fashion (core, 15 credits)
Learning Through Organisations (core, 15 credits)
Media Culture and Society (core, 15 credits)
Practice of Marketing (core, 15 credits)
Principles of Management (core, 15 credits)
Principles of Marketing (core, 15 credits)
The Business of Fashion (core, 15 credits)
Year 2 modules include:
Consumer Insights (core, 15 credits)
Fashion Buying (and Apparel Supply Chain) (core, 15 credits)
Marketing Communications (core, 15 credits)
Online Fashion Retailing (core, 15 credits)
The Practice of Consultancy (core, 15 credits)
Creating a Winning Business 1 (alternative core, 15 credits)
Learning through Work (alternative core, 15 credits)
Business to Business Marketing and Sales (option, 15 credits)
Crafting Advertising Campaigns (option, 15 credits)
Digital Marketing (option, 15 credits)
Field Trip (option, 15 credits)
Sustainability, Business and Responsibility (option, 15 credits)
Year 3 modules include:
Brand Management (core, 15 credits)
Consultancy Project (core, 30 credits)
International Fashion Strategy (core, 15 credits)
Leading Innovation (Fashion) (core, 15 credits)
Strategic Marketing (core, 15 credits)
Creative Artists Rights and Legal Disputes (Option) (option, 15 credits)
Global Marketing and Sales in the Digital Age (option, 15 credits)
Personal Finance (option, 15 credits)
Social Marketing (option, 15 credits)
Where this course can take you
On completion of the course, you’ll have the skills and experience you need for a wide range of graduate opportunities across the fashion industry, including specific head office roles within retail organisations and clothing companies.
Alternatively, you could take inspiration from former graduates and set up your own fashion business start-up, develop a work-at-home business or become a one-person firm..
You could also follow in the footsteps of Armando Cabral, a London Metropolitan University graduate who has built his own fashion empire and been part of Paris Fashion Week whilst modelling for H&M.
