Why study this course?
Taught in the heart of London – one of the world’s great event capitals – this undergraduate degree will provide you with an in-depth understanding of the key principles of events management and the specialist skills required for a range of different roles. Taught by experts, you’ll also be mentored by leading industry figures and develop the experience and contacts you need for a successful career in events management.
More about this course
This degree has been designed to offer you a range of choices. Whether you want to focus on the academic study of events management or gain more practical skills as an entrepreneur or employee in the industry, you can create a programme that suits you. The course is recognised by The Association of British Professional Conference Organisers (ABPCO), who are the UK’s leading professional body for conference and event organisation. ABPCO recognition for this course gives you access to exclusive networking opportunities and guest speakers.
You’ll be taught by our experienced team and benefit from their years of experience in research and hands-on events management. Taught in the heart of London, you’ll also have the advantage of countless event opportunities available in the city. Throughout the course, you’ll study all aspects of events management – legal, human resources, logistics, marketing and finance – and gain the skills and know-how to create events from conception to conclusion, whether you’re party-planning as an individual or playing a role in a wider organisation.
You’ll also work closely with our industry partners across a range of fields including music, arts, fashion and corporate events. These partners will not only offer guest lectures throughout the course, they’ll also be actively involved in your development and act as mentors on practical modules and as recruiters, often employing interns and new graduates from our student/alumni pool.
On graduation, you’ll have the experience and qualifications to forge a successful career in events management. You’ll also have a range of transferable skills in research, presentation, collaboration and self-management, which are highly sought-after in many industries.
Accreditation of Prior Learning
Any university-level qualifications or relevant experience you gain prior to starting university could count towards your course.
Modular structure
The modules listed below are for the academic year 2022/23 and represent the course modules at this time. Modules and module details (including, but not limited to, location and time) are subject to change over time.
Year 1 modules include:
Event Planning and Management (core, 15 credits)
Learning Through Organisations (Professional Practice 1) in Events and Music Business (core, 15 credits)
London’s Visitor Economy (core, 15 credits)
Managing People in Organisations (core, 15 credits)
Media Culture and Society (core, 15 credits)
Principles of Marketing (core, 15 credits)
Understanding and Managing Data (core, 15 credits)
Understanding the Business and Economic Environment: The Events Industry (core, 15 credits)
Year 2 modules include:
Cities, Tourism and Eventfulness (core, 15 credits)
Live Events Practice (core, 15 credits)
Marketing Communications for Events (core, 15 credits)
Sustainability, Business and Responsibility (core, 15 credits)
The Event Experience (core, 15 credits)
Creating a Winning Business 1 (alternative core, 15 credits)
Learning through Work (alternative core, 15 credits)
Problem Solving: Methods and Analysis (alternative core, 15 credits)
The Practice of Consultancy (alternative core, 15 credits)
Consumer PR and Media Relations (option, 15 credits)
Cultural Tourism Management (option, 15 credits)
Developing Inclusive Organisations (option, 15 credits)
Digital Marketing (option, 15 credits)
Field Trip (option, 15 credits)
Fundamentals of Project Management (option, 15 credits)
International Selling and Negotiation (option, 15 credits)
Music Industry Contracts and Negotiation (option, 15 credits)
Professional Experience Year Placement (option, 30 credits)
Risk and Crisis Management (option, 15 credits)
Year 3 modules include:
Conference Management (core, 15 credits)
Contemporary Issues in Events (core, 15 credits)
Event Sponsorship and Fundraising (core, 15 credits)
Leading Innovation (core, 15 credits)
Consultancy Project (alternative core, 30 credits)
Dissertation (alternative core, 30 credits)
Brand Management (option, 15 credits)
Creative Artists Rights and Legal Disputes (Option) (option, 15 credits)
Service Excellence for Creative industries (option, 15 credits)
Tourism Destination Management (option, 15 credits)
Where this course can take you
On completion of this degree you’ll have received not only a practical education but also opportunities to get employed, to develop networks and connections and to discover just how much you’re capable of as an events management professional.
Past graduates have gone on to have successful careers in some of the leading companies in the industry, including BlueGlass Interactive, C Squared, Chillisauce, Diageo, Heart Productions, TripAdvisor and Upper Street Events.
Others have launched their own enterprises, gone on to have successful international careers in their home countries or continued their education at postgraduate level.
