Why study this course?
This undergraduate degree gives you the opportunity to study with experienced journalists and marketeers in the heart of London’s buzzing fashion scene. As industry experts, they’ll help you develop all the skills, knowledge and contacts you need for a career in fashion journalism. You’ll also gain first-hand experience of the industry during a work placement with some of the leading names in fashion marketing and journalism.
More about this course
This degree course is designed to give you an in-depth understanding of the fashion industry and help you develop the writing, broadcasting and multimedia communication skills you need to forge a successful career. You’ll cover all aspects of the industry, from historical and theoretical backgrounds of journalism to international fashion strategy. You’ll also gain a solid grounding in media law – vital for a career in journalism – as well as first-hand knowledge of how the fashion business works.
Taught by practicing journalists and skilled marketers in the vibrant heart of London, you’ll gain all the skills required to write compelling academic essays, analyse and present marketing strategy and curate your own fashion blog.
To expand your skills, you’ll also undertake a work placement where you’ll develop the practical experience and industry contacts you need to get a head-start in your career. In addition, you’ll discover what working in the industry is really like during news days, as you’ll practise working under the same pressure as media professionals. You’ll also have the opportunity to develop your skills and study abroad, thanks to our partnership with a number of international universities.
On graduation, you’ll leave with all the relevant knowledge and skills you need for a career in fashion marketing and journalism.
Accreditation of Prior Learning
Any university-level qualifications or relevant experience you gain prior to starting university could count towards your course
Modular structure
The modules listed below are for the academic year 2022/23 and represent the course modules at this time. Modules and module details (including, but not limited to, location and time) are subject to change over time.
Year 1 modules include:
Fashion History and Concepts (core, 30 credits)
Journalism: History and Ideas (core, 30 credits)
Practical Journalism (core, 30 credits)
Practice of Marketing (core, 15 credits)
Principles of Marketing (core, 15 credits)
Year 2 modules include:
Fashion Branding and Journalism (core, 30 credits)
Media Law and Ethics; Public Administration (core, 30 credits)
Newsroom Production (core, 30 credits)
Journalism Work Placement (alternative core, 15 credits)
Learning through Work (alternative core, 15 credits)
Beauty Through the Ages: A Critical History of Beauty (option, 15 credits)
Online Fashion Retailing (option, 15 credits)
Styling and Journalism (option, 15 credits)
Year 3 modules include:
Broadcast Journalism (core, 30 credits)
Creating Packages (core, 30 credits)
Fashion Writing and Reporting (core, 15 credits)
Psychology in the Beauty Industry (core, 15 credits)
Journalism Project (alternative core, 30 credits)
The Fashion Project (alternative core, 30 credits)
Where this course can take you
During this degree, you’ll gain the qualifications and skills you need for a range of roles in fashion journalism, newspapers and magazines (both print and online), including careers as a fashion critic, fashion reporter and fashion writer.
