Why study this course?
Thefour-year Business Management and Marketing (including foundation year) BA (Hons) degree has a built-in foundation year (Year 0) that provides you with an alternative route into higher education if you don’t have traditional qualifications, or can’t meet the business degree entry requirements.
The foundation year will give you a confidence boost in an academic environment, helping you feel more prepared to move on to our three-year Business Management and Marketing BA (Hons) course. This course is accredited by the Chartered Institute of Marketing (CIM) and the Chartered Management Institute (CMI).
More about this course
Our Business Management and Marketing (including foundation year) BA (Hons) degree will prepare you for an exciting career in business, as a professional marketer or as a business owner.
Your foundation year will be shared with other students on business-related foundation year courses. Sharing ideas and insights with other students in related subjects will help you broaden your horizons. If you decide you’d like to change your degree to a different area of business, you have the flexibility to do this.
The foundation year is designed to give you a broad introduction to various business topics and build on your academic skills. Once you’ve passed your foundation year, your next three years of study will be the same as our Business Management and Marketing degree. You’ll graduate with the same title and award as those who studied the traditional three-year course.
Accreditation of Prior Learning
Any university-level qualifications or relevant experience you gain prior to starting university could count towards your course.
Modular structure
The modules listed below are for the academic year 2020/21 and represent the course modules at this time. Modules and module details (including, but not limited to, location and time) are subject to change over time.
Year 0 modules include:
- Development for Success in Business (core, 30 credits)
- Orientation for Success in Higher Education (core, 30 credits)
- The Context of Business (core, 30 credits)
- Using and Managing Data and Information (core, 30 credits)
Year 1 modules include:
- Digital Business Management and Emerging Technology (core, 15 credits)
- Learning Through Organisations (core, 15 credits)
- Managing People in Organisations (core, 15 credits)
- Practice of Marketing (core, 15 credits)
- Principles of Management (core, 15 credits)
- Principles of Marketing (core, 15 credits)
- Understanding and Managing Data (core, 15 credits)
- Understanding the Business and Economic Environment (core, 15 credits)
Year 2 modules include:
- Business Research Methods (core, 30 credits)
- Communications and Digital Marketing (core, 30 credits)
- Serving Customers in Global Markets (core, 30 credits)
- Creating a Winning Business 1 (alternative core, 15 credits)
- Learning through Work (alternative core, 15 credits)
- Brand Management (option, 15 credits)
- Theory & Practice of Selling (option, 15 credits)
Year 3 modules include:
- Achieve Your Potential (core, 15 credits)
- Management Dissertation (core, 30 credits)
- Marketing Planning and Strategy (core, 30 credits)
- The Practice of Management (core, 30 credits)
- Creating a Winning Business 2 (alternative core, 15 credits)
- Learning through Work 2 (alternative core, 15 credits)
- Business Writing and Communication (option, 15 credits)
- Economics of Multinational Business (option, 15 credits)
- Financial Decision Making for Managers (option, 15 credits)
- Managing Corporate Reputation (option, 15 credits)
- Organising and Managing Across Cultures (option, 15 credits)
- Professional Experience Year Placement (option, 30 credits)
- Project Management (option, 15 credits)
- Quantitative Data Analysis (option, 15 credits)
- Social Marketing (option, 15 credits)
Where this course can take you
On successful completion of this course, you’ll be prepared for a range of business-related careers in both the commercial and public sector. You could go on to work as a business development manager, marketing executive, recruitment consultant, sales manager, human resources manager or communications executive.
The course is also a great platform for entrepreneurs wishing to build on their business expertise, as well as being great preparation for a graduate scheme or junior position in business or marketing.
