Why study this course?
Designed to equip you for a successful career in marketing communications and public relations, this undergraduate degree course explores the drivers and dynamics of the communications industry, covering the key elements of modern theory and practice.
Studying in London means you’ll be immersed in one of the world’s most important centres for advertising, communications and public relations with plenty of opportunities for industry experience. The course is recognised by the Chartered Institute of Public Relations and you’ll also have the opportunity to apply for accreditation from the Chartered Institute of Marketing.
More about this course
This undergraduate course will equip you with the skills and knowledge to begin a career in the advertising, communications and public relations industry. Work-related learning is integrated into your course and we ensure that all undergraduates in our business school have the opportunity to undertake career-enhancing modules. The University will advertise suitable opportunities and provide guidance on completing the application processes, but please note that we can’t guarantee you a work placement experience.
This career-oriented course explores the contemporary marketing industry, covering the key aspects of modern advertising, marketing communications and public relations. You’ll learn techniques and approaches that will help you balance the often conflicting demands of an organisation’s stakeholders, enabling you to deliver clear and consistent results.
The course will give you a clear foundation in both theory and practice, and focuses on helping you develop transferable skills. You’ll have the option to specialise in areas that interest you, with modules in copywriting, brand management, social media and digital marketing available. You’ll also have the option and opportunity to study abroad as part of your degree.
Professional accreditation
You may be given the opportunity to gain accreditation from professional bodies such as the Chartered Institute of Marketing (CIM).
Accelerated study
If you have relevant qualifications or credit from a similar course it may be possible to enter this course at an advanced stage rather than beginning in the first year. Please note, advanced entry is only available for September start. See our information for students applying for advanced entry.
Modular structure
The modules listed below are for the academic year 2022/23 and represent the course modules at this time. Modules and module details (including, but not limited to, location and time) are subject to change over time.
Year 1 modules include:
Learning Through Organisations (core, 15 credits)
Managing People in Organisations (core, 15 credits)
Media Culture and Society (core, 15 credits)
Practice of Marketing (core, 15 credits)
Principles of Marketing (core, 15 credits)
Public Relations (core, 15 credits)
Understanding and Managing Data (core, 15 credits)
Understanding the Business and Economic Environment (core, 15 credits)
Year 2 modules include:
Consumer Insights (core, 15 credits)
Consumer PR and Media Relations (core, 15 credits)
Contemporary Theory of Advertising (core, 15 credits)
Crafting Advertising Campaigns (core, 15 credits)
Marketing Communications (core, 15 credits)
Creating a Winning Business 1 (alternative core, 15 credits)
Learning through Work (alternative core, 15 credits)
Problem Solving: Methods and Analysis (alternative core, 15 credits)
The Practice of Consultancy (alternative core, 15 credits)
Developing Inclusive Organisations (option, 15 credits)
Digital Marketing (option, 15 credits)
Sustainability, Business and Responsibility (option, 15 credits)
Year 3 modules include:
Communication Theory (core, 15 credits)
Corporate Communications (core, 15 credits)
Marketing Communications in Practice (Context Fashion) (core, 15 credits)
Strategic Marketing (core, 15 credits)
Consultancy Project (alternative core, 30 credits)
Dissertation (alternative core, 30 credits)
Brand Management (option, 15 credits)
Global Marketing and Sales in the Digital Age (option, 15 credits)
Social Marketing (option, 15 credits)
Where this course can take you
This course prepares you for a career in one of the many sectors of the marketing and advertising industry, and also makes excellent preparation for postgraduate study.
Previous graduates have gone on to work at companies such as AOL, Ambient Media Worldwide, JCDecaux and Ogilvy & Mather. Popular roles include copywriter, marketing executive, press officer and PR manager.
